Shirin Behzadi

Shirin Behzadi

Board Director & Chair, BOMANI | Former Chief Executive Officer, HFC

Shirin Behzadi is a recognized leading entrepreneur in North America who has garnered coverage in print and broadcast outlets for her achievements, most notably featured on Forbes.com. She is a Board Director, a former CEO of multiple companies, a CPA, and an investor with deep brand and start-up company expertise. She is an experienced executive in consumer and franchising industries.

Shirin is a seasoned expert in capital markets. She has successfully raised capital as CFO and CEO and has helped companies navigate capital raises and partnerships as board director and as advisor.

Having served as CFO of large organizations, Shirin embarked upon an entrepreneurial venture and helped grow Home Franchise Concepts (HFC), first as its CFO and then as CEO for over 20 years.

As CEO, Shirin successfully partnered with private equity to further HFC’s growth and to usher in substantial successes in forming an operating platform for the company’s multiple brands. Through strategic enhancements of all of the facets of the company’s infrastructure, Shirin was able to create one of the largest and most respected home-related franchise systems in the world spanning over 12,000 cities in all of North America with installations of over 70,000 per week and consumer product sales of over $850M. In 2019, Shirin worked closely with her PE partners and helped organize a successful exit having more than doubled the value of the Company in a short four years.

Shirin has served on boards both as operating CEO, CFO and as an independent director. She uses her years of experience as an operator and financial expert to bring effective, strategic and collaborative point of view to her boards. In addition to years of board service at Home Franchise Concepts, Shirin has served as an independent director in partnership with private equity.

Shirin Behzadi is a founding investor and chair of the board of BOMANI Cold Buzz, alcohol infused cold brew coffee in ready to drink format. BOMANI is an innovative product that has won accolades and awards for its taste and nutritional profiles.

Today, Shirin is using her years of experience in building companies and brands to create significant value both as board member and advisor. She is a sought-after keynote speaker for reputable organizations such as EY and JPMorgan Chase.

Shirin Behzadi is an immigrant from Iran and started her working career as an attendant at a gas station when she was 17 years old. She lives in Orange County, California with her husband and is very close to her two children, Sam and Sara, who live in Los Angeles.