Fernando Fernandez de Cordova de la Barrera

Fernando Fernandez de Cordova de la Barrera

CEO, Shore Family Office, Mexico

An entrepreneurial expert whose leadership, vision, and creativity has led him to found, invest and direct leading companies in Cybersecurity, Telecomm,  Real Estate, Venture Capital, Tequila & Mezcal, Media, Executive Search, Outplacement, Career Transition, Business Transformation, Talent Development, Leadership, Coaching and  e-commerce industries.

He has transformed companies by creating and implementing high-impact solutions, as well as disruptive strategies, incorporating best practices, including the institutionalization of family businesses, start-ups and large corporations, assuring their future success in a fast-changing environment.

Actively participates in various Boards of Mexican and foreign companies in Mexico. He is a member of the IMEF (Mexican Institute of Financial Executives) where he has been Vice President of different chapters and committees, member and spokesperson of the AMEDIRH (Mexican Association of Human Resources Managers), and of The Conference Board.

He has a dual CPA & Business degree from the UNAM, MBA studies at the University of Kansas, and attended the “Families in Business” program at the Harvard Business School.